Works About
Benya Sutyanyong is a designer based in Toronto. Currently at Concrete, previously at Daybreak Studio.
Project
Quo BeautyAbout
Quo Beauty is the in-house beauty brand at Shoppers Drug Mart. As part of the team at Concrete, I art direct the look and feel of the brand across seasonal campaigns, evergreen fixtures, and retail displays. Photography by Brandon Titaro and Garrett Naccarato.
Team
Sarah Maslechko, Quinn BranchDisciplines
Art Direction, Copywriting, Production01Planogram Hotspot
The Hotspot highlights new releases. Twice a year, the Quo team provides the product lineup and I pitch a story that includes copy, colour, and model/still life photography to tie the products together.
02Pride 2026
The Quo Beauty team was looking to continue the gradient approach from previous pride campaigns but with a slight refresh. The team and I introduced radial gradient backgrounds with four colour combinations and glass typography.
03Quo Beauty Love
The Quo Beauty team was looking for a more evergreen campaign that could highlight the breadth of Quo Beauty’s product assortment. I came up with the subhead “Beauty is Better All Together”, with product-specific headlines such as “Styling Squad”, “Eye to Eye”, and “Takeoff Team” which describe all the different product categories coming together to form your beauty routine. I also art directed model and still life photography.
04Holiday 2025
To introduce newness to Quo’s holiday treatment, which historically features similar products and packaging design year over year, I art directed this photobooth concept with a grid layout that utilizes existing formats in new ways.
00Behind the Scenes
The process is just as fun as the final outcome and I always enjoy being on set!