Works    About

Benya Sutyanyong is a designer based in Toronto. Currently at Concrete, previously at Daybreak Studio. 

Project

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InspiredAbout

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Inspired is a startup supercharging online purchases with social good by connecting brands and consumers to causes they care about. The team at Daybreak worked with Inspired to create an identity distinct from traditional philanthropy. Using the visual language of everyday objects, the brand reflects how small actions are amplified when done on a community scale. 3D Design by Chris Chan. Team

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Taha Hossain, Audrey Chow, Kiran Patel
Disciplines

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Brand identity, strategy, copywriting





01The Power of the EverydayInspired makes taking care of each other easier by embedding it in our existing habits. When looking for a way to visually communicate this, I was inspired by care tags on clothing and how care could be represented simply and systematically through icons and instructions.









I further expanded this system from branded care tags to other everyday ephemera such as manuals and receipts. This manual was designed to be shipped with Inspired t-shirts as a humorous easter egg (and as a reminder to anyone who might have forgotten how to put a shirt on).

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