Benya Sutyanyong is a designer based in Toronto. Currently at Concrete, previously at Daybreak Studio.
Benya Sutyanyong is a designer based in Toronto. Currently at Concrete, previously at Daybreak Studio.
about-face Festival Campaign 2026
5 years after Concrete designed the original identity for pop star Halsey’s makeup brand, the about-face team returned for a festival season campaign that goes back to the brand’s roots in unhindered self-expression. The campaign uses a strict type grid and art direction to reimagine the face as a canvas, which allowed us to dial up the expression while keeping it anchored in core brand visuals/messaging. Photography by Sarah Pardini and video editing by Donald Zhu.
Matthew Sabloff, Alley Kurgan, Quinn Branch
Campaign Identity, Art Direction